9A – Testing the Hypothesis, Part 2
I interviewed 5 people and asked them the following questions:
1. What are your thoughts on binge drinking?
2. Do you believe that any certain groups are more likely to exhibit binge-drinking behavior? Wanted to see if they would include themselves in that group.
3. Have you ever binged drinked? That can mean different things to different people, but in your mind do you think you have?
4.Have you seen other binge drink before? In what scenarios? Be specific please.
5.Why do you think people binge drink?
6.A good way to tell if you can handle another drink without passing out or being too reckless is by checking your BAC levels. If checking your BAC levels were more convenient and easy at bars/clubs, would you check it?
Sarah, age 28, graduate student, and goes out drinking every
once and a while.
- Sarah told me that she absolutely believed
that binge drinking isn’t a healthy activity to partake in and that she doesn’t understand why undergrads now
can’t handle their alcohol. When asked about what groups tend to
participate in binge drinking, she said “well, binge drinking happens in
college now. When I was in undergrad, people would drink and there would be those that get too wasted but people wouldn’t
call ‘binge drinking’ because it was never that huge of a phenomenon”.
Additionally, even though the term binge drinking wasn’t used as much
during her time in undergrad, she said that she did i guess binge drink every so often, but that it was never to the point
where she was unconscious or had to go to the hospital. She witnessed the
most binge drinking during big celebrations and at parties when in
undergrad. Furthermore, she believes that people believe because of social
pressure and inexperience controlling alcohol intake. She agreed and
thought that if students could check their BAC levels while partying then
they can learn how many/which drinks they can intake. That’s
way they could learn and after enough experience wouldn’t
have to check their BAC levels because they would already learn their
limit.
Jake, age 24, and frequently visits bars on the weekends.
- Jake is a graduate student who was in an IFC
Fraternity in Virginia during his undergrad. When asked the first
question, he laughed and said, “yeah that happens a lot now
especially during Frat parties”. He thought that the groups that are
more likely to exhibit this behavior are males especially
those in fraternities. When asked if he ever binge drank, he said that he
did a lot doing his freshman year and now rarely has he gotten very drunk
because he know how to control his alcohol. When asked the fourth question
he stated that he mostly saw this binge drinking behavior when he was
active in his fraternity and went to their parties often. He said that “lots
of brothers got wasted but it wasn’t only us, the girls also got super
drunk and binge drank”. He believes that people binge
drank because they are trying to keep an appearance and fit in or some
need it to feel more relaxed to have fun. Furthermore, his response to the
last question was, “ well I probably wouldn’t use it because
I don’t think I need it to be honest, but I think that it would be
useful for those that are not used to drinking. It would even be good to
have at frat houses because there are always some brothers in charge of
making sure that things/anyone doesn’t get out of hand. It would be an easy tool for them to check the pledges alcohol level.
Ando, age 22, and is known for getting drunk every other
weekend.
- Ando is an undergrad studying engineering at
UF. Her thoughts on binge drinking are that it’s
not good but every once in a while it’s
okay to do it. She stated that besides undergrads, she doesn’t really know
if there are any groups that binge drink more than others. She declared
that she has binge drank on multiple occasions but most of the time is
because she accidentally drinks too much or because she’s
having too much fun and her drunk self thinks that she is fine. When
answering the fourth question, she said that when she goes out with her
friends to a party, club or bar, especially on Ladies night, she sees
people binge drinking and being messy. Moreover, she believes
that people binge drink because they want to relieve their stress and
forget their worries. She added, “I tend to binge drink with my
friends from class especially after an exam”. When asked the last question
she said that she doesn’t
know if she always would but that it would be good for her to do so
because she’s tiny and it’s sometimes hard for her to know when she’s done
for the night. Additionally, she mentioned that if her friends asked her
to check it when she’s intoxicated that she probably
would.
Ale, age 23, and enjoys going to happy hour about once a week.
- Ale recently just graduated and started
working a full time job in Washington D.C. when asked the first question,
she said that she doesn’t really know what constitutes as
binge drinking but if it means getting wasted, then she doesn’t
see it as wrong as long as people don’t act reckless and messy. She thinks
that people in college tend to drink more especially those based in the
typical ‘college-towns’. Additionally, she
stated that yes she had binge drinked if that’s what the typical
definition is. But she wouldn’t do it all the time, she said that there
were many nights where she would go out and not drink at all. She only
binge drank when she felt like she really needed the alcohol to
relax. Additionally, she mentioned that she has witnessed others binge
drink at parties and clubs especially at Grog. She thinks that people
binge drink because they believe they will be less timid and will be able to
have fun because they won’t worry too much about what other people
think. She added that it could also be to relax and be social. She said, “
lately I’ve been going to happy hour now and drinking boatloads of wine to
forget about my week at work and also because it’s
really the only thing to do with my coworkers after we get off work”.
Furthermore, when I asked her the last question, she stated that she
doesn’t think people will willingly check their BAC levels now unless it
somehow becomes fun to do so, especially for older people
who already know what their limits are.
Hailey, age 25, and goes out drinking at least once a month.
- Hailey is doing her Masters at UF part-time
and works full-time in Gainesville. Her thoughts on binge drinking include
that it is not healthy and it could be dangerous if people binge drink
alone without anyone watching them. She also thought that people in Greek
organizations binge drink more because they are always the ones ended up
on the news for hazing their pledges with alcohol. Moreover, she stated
that she has binge drank before but it doesn’t happen to frequently. And
that it occurs during a big event like a 21st birthday, graduation, or end
of semester finals. She stated that she has seen other people binge drink
at parties, especially in the frat houses when she
would go to their parties her freshman year and during tailgates at frat
houses. She believes that people binge drink because of the societal
pressure to fit in and not be seen as a weirdo. Furthermore, when asked
the last question, she stated that she wished that there would’ve
been something like that available during her freshman year because that’s
when she really needed it. She added that now that she doesn’t drink too
often, she might not use it but could depending on how she was
feeling since she isn’t used to drinking anymore.
Who: I learned through my interviews that older more
experienced drinkers that fall outside the boundaries. Even though some older
people who are still in college (undergrad upperclassmen and graduate) may
drink heavily, it does not mean that they frequently binge drink. Older
more experienced drinkers know how to drink and pace themselves with alcohol
unlike underclass men and people who are not frequent drinkers.
What: The issue I am trying to solve is less hospital visits due
to binge drinking and I found the need to fit in intersected my issue. The
social problem of people wanting to fit in with the ‘popular crowd’ is above what my product was intended to
do.
Why: The underlying cause of the outsiders’ need is different
from the people inside my boundary. Older people who are not in college I think
care just a bit less on ‘fitting in’ with the cool kids’ crowd. However, their
age aids them by typically allowing them to be more experienced drinkers. Thus,
they know when to stop or pace their alcoholic beverages.
Inside Boundary
|
Outside Boundary
|
College students primarily underclassmen
and inexperienced drinkers
|
Older people/ college students who
have had experience drinking
|
they need a tool/educational plan to
help them learn how much alcohol their bodies can take in without over doing
it.
|
The need is not about how often you
drink
|
They need to feel socially accepted
|
They want to relieve stress
|
Good afternoon Nathalie!
ReplyDeleteYou were very thorough in your interviews and asked really great open questions to help find your target market. Maybe as part of your product you could include a reminder of under-age drinking along with the other dangers since it seems younger students seem to have this problem more. Possibly there is also a market in high school aged students so that they can gain awareness before entering college?
Hey Nathalie,
ReplyDeleteYou did a great job conducting your interviews. You went in depth to get plenty of information from each of your interviewees and I really enjoyed reading the summary of each of them. You also did a great job at asking questions to find the deeper root of binge drinking which like you said, is above what your product is supposed to do.
Hi Nathalie,
ReplyDeleteI agree with my peers that you conducted very thorough and well planned out interviews. I was happy to see you interview a variety of different people, to get different perspectives.They provided different ideas about why binge drinking is so prevalent recently. I like how you included the inside boundary of needing to feel accepted and the outside boundary of wanting to relieve stress. I too think that people try so hard to fit in so they aren't worried about being judged.