18A – Create a Customer Avatar
My product can be sold to both businesses and individuals, however, its more likely that only businesses will purchase this. Therefore, I have described a business entity as my avatar. The year is 2017 and the board of directors for Florida State University (FSU) has been under heavy heat from parents, the media, and donors due to increased hazing incidents on their campus. This university lacks diversity and campus life is controlled by Greek life. Their Greek life has been highlighted due to increased injuries and ‘accidents’ that occurred because of binge-drinking and hazing incidents. Furthermore, the university has strict rules against hazing and especially with alcohol. However, it happens either way. Their campus is filled with some infographics in black, gold, white, and garnet detailing the hazards of binge-drinking. This university already struggles to maintain a high reputation and these incidents have only added more heat to the fire. They need to fix their reputat...